PDE

Production

The production process can apply to any type of media including film, video, television and audio recording.
The three main stages of production are:

• Pre-production - Preparations are made for the shoot, in which cast and film are hired, locations are set and sets are built. The development stage, in which the ideas for the film are created and the screenplay is written, occurs before pre-production. (Planning, scripting & storyboarding, etc.)
• Production - The raw elements for the finished film are recorded. (The shooting/recording.)
• Post-production - The film is edited; production sound (dialogue) is edited. Music tracks are composed, performed and recorded. Sound effects are designed and recorded as well as other computer-graphic 'visual' effects are digitally added. (Everything between production and creating the final master copy.)

Distribution

Films get from the edit houses to the audience in various ways. One being the use of internet promotion. The internet is a massive way in which films get out to the audience because the internet is an every-day use for the majority of people. A film showing the example of using internet promotion is 'The Blair Witch Project'. 'The Blair Witch Project' is an 1999 American psychological film, written and directed by Daniel Myrick and Eduardo Sanchez. This film was purely promoted through the internet. Linking to this, another way in which film's get distributed to the audience is through word-of-mouth. Once a film has been released through trailers, posters and adverts, people will begin to talk and discuss the film with their peers.

Marketing

Films are marketed through many different ways. Some of these are:

• Print advertising - posters & adverts in magazines and newspapers.
• Trailers - screened at cinemas and on the TV/radio
• Web - Facebook 'fan' pages
• Viral videos
• Merchandising - books, soundtrack, t-shirts, soundtrack CDs, computer games, toys, cars, mobile phones (anything that can be associated with the brand of the film.)

The psychological/horror film 'Black Swan' is a great example showing a multi targeted audience. 'Black Swan' revolves around a production of Tchaikovsky's Swan Lake ballet by a prestigious New York City company. The main character, Nina, is a ballerina who plays both the innocent and fragile White Swan. This film is clearly based on the theme of ballet dancing however it is made into a dark, living nightmare which makes 'Black Swan' a horror film. Obviously, this shows that 'Black Swan' has been produced to target audiences who love horror films but also audiences who are interested in ballet.

Exhibition

There are many ways in which audiences watch films. Some of these are:

• Cinema
• Home cinema (currently very popular)
• Blue ray & DVDs
• VHS (hardly used any more)
• Internet downloads