My Brother the Devil

An online trailer is used in order to help promote the movie. If the name of the movie is heard by any individual, it is a simple way of them getting a sense of what the movie is about, who the producers are and when and where the movie is coming out.

The Producer: Sally El Hosaini

- The winner of the London Film Festival Best British newcomer prize for 'My Brother the Devil'.

Image produced from an online newspaper article from the Independent . Not only publicizing the movie, but also allowing the audience to get to become familiar with the makers of this movie are and showing the audience that this is a film worth watching due to the award presented to them.

Movie posters used in order to publicize the movie and to gain a wider audience. The poster allows the audience to get used to the title of the movie, get a sense of what it is about (for instance, it is clear that this movie is about two brothers who are from an urban background),it also gives a positive quote from a movie critic, in hope that it will persuade more people to watch this movie and it also includes the names of the two main actors, therefore, the audience can find out more about them as well as helping them gain publicity.

Interviews from the London Film festival allow the actors, directors and producers to promote their movie and give the audience a sense of what the movie is about. It gives them more publicity as they get interviewed for TV shows and allows the audience to get more familiar with the people behind the whole movie itself.

Information about the movie

Producer: Sally El Hosaini

Director: Sally El Hosaini

Which cinema's can the movie be seen: Odeon Greenwhich

Advertising?: No public advertising has been seen due to the movie having a lower budget compared to that of Skyfall.

Online Marketing: 

Social networking sites-

 Official Facebook Page: http://www.facebook.com/mybrotherthedevil

Official Twitter Page: https://twitter.com/MBTDFilm

Websites-

The official internet database for the movie: http://www.imdb.com/title/tt2076897/

Online ratings for the movie: http://www.rottentomatoes.com/m/my_brother_the_devil_2012/

(83% of the viewers who saw the online trailer said that they'd watch the movie)

Awards: 1)Won best European film (Europa Cinemas Label award)

2)Won best cinematography at Sundance Film festival

3)Won grand jury award at Outfest

Skyfall

• The producers and production companies behind Skyfall were MGM and EON as they invested in the making of the film.
• In the opening week of Skyfall, around 37.2 million was made (just in the UK)
• Adele, the singer, has a single out at the moment to promote Skyfall. Her single promoted Skyfall by using cross-media convergence.
• The company behind Adele's single in Sony. 
• The internet has been used to advertise and market Skyfall by using Facebook, Twitter, online advertisements and YouTube trailers.
• The target audience for Skyfall is a male dominated audience. This is because of the genre of the film (action) and also because there are a lot of gadgets used in the film which would appeal to men/boys.
• At the moment, the different ways Skyfall can be watched are at the cinema, there won't be other ways of watching the film at the moment because it has only just recently been released. However, other formats after Skyfall has left the cinema may include; DVD, Bluray, Netflicks and Lovefilm.
• Around London there has been a lot of advertising for Skyfall such as; billboards, magazines, newspapers, posters on buses and in the London Underground. Other examples where other forms of media are promoting Skyfall are their own cologne, video games, Coca Cola and champagne.
• A wide range of merchandise has been made for fans of Skyfall and James Bond such as; t-shirts, toys, champagne and cologne.
• Mobile apps for iPod, iPhone, iPads etc have been made. These apps include games, information and photos to download.

Skyfall

The trailer used to promote the movie and get people to watch it in the cinema.   Horizontal integration-linking the music industry to the movie. Using a well known artist to help promote the movie also. This watch was worn throughout the whole movie. This is synegy, the watch promotes James Bond and James Bond promotes the watch. The bus advertisments allow the movie poster to be seen publically, promoting the movie to a wider range of people throughout the country. Interviews being shown on TV before the movie is actually released allows people to get a sense of what the movie is about and allows them to understand the backstage elements used behind the making of the movie. It allows actors to promote the movie and to speak about it. The premiere allows the people starring in the movie to promote it further, they give interviews and interract with their fans. Synegy: The champagne promotes James Bond and James Bond promotes the champagne.