Skyfall

• The producers and production companies behind Skyfall were MGM and EON as they invested in the making of the film.
• In the opening week of Skyfall, around 37.2 million was made (just in the UK)
• Adele, the singer, has a single out at the moment to promote Skyfall. Her single promoted Skyfall by using cross-media convergence.
• The company behind Adele's single in Sony. 
• The internet has been used to advertise and market Skyfall by using Facebook, Twitter, online advertisements and YouTube trailers.
• The target audience for Skyfall is a male dominated audience. This is because of the genre of the film (action) and also because there are a lot of gadgets used in the film which would appeal to men/boys.
• At the moment, the different ways Skyfall can be watched are at the cinema, there won't be other ways of watching the film at the moment because it has only just recently been released. However, other formats after Skyfall has left the cinema may include; DVD, Bluray, Netflicks and Lovefilm.
• Around London there has been a lot of advertising for Skyfall such as; billboards, magazines, newspapers, posters on buses and in the London Underground. Other examples where other forms of media are promoting Skyfall are their own cologne, video games, Coca Cola and champagne.
• A wide range of merchandise has been made for fans of Skyfall and James Bond such as; t-shirts, toys, champagne and cologne.
• Mobile apps for iPod, iPhone, iPads etc have been made. These apps include games, information and photos to download.