My Brother the Devil

An online trailer is used in order to help promote the movie. If the name of the movie is heard by any individual, it is a simple way of them getting a sense of what the movie is about, who the producers are and when and where the movie is coming out.

The Producer: Sally El Hosaini

- The winner of the London Film Festival Best British newcomer prize for 'My Brother the Devil'.

Image produced from an online newspaper article from the Independent . Not only publicizing the movie, but also allowing the audience to get to become familiar with the makers of this movie are and showing the audience that this is a film worth watching due to the award presented to them.

Movie posters used in order to publicize the movie and to gain a wider audience. The poster allows the audience to get used to the title of the movie, get a sense of what it is about (for instance, it is clear that this movie is about two brothers who are from an urban background),it also gives a positive quote from a movie critic, in hope that it will persuade more people to watch this movie and it also includes the names of the two main actors, therefore, the audience can find out more about them as well as helping them gain publicity.

Interviews from the London Film festival allow the actors, directors and producers to promote their movie and give the audience a sense of what the movie is about. It gives them more publicity as they get interviewed for TV shows and allows the audience to get more familiar with the people behind the whole movie itself.

Information about the movie

Producer: Sally El Hosaini

Director: Sally El Hosaini

Which cinema's can the movie be seen: Odeon Greenwhich

Advertising?: No public advertising has been seen due to the movie having a lower budget compared to that of Skyfall.

Online Marketing: 

Social networking sites-

 Official Facebook Page: http://www.facebook.com/mybrotherthedevil

Official Twitter Page: https://twitter.com/MBTDFilm

Websites-

The official internet database for the movie: http://www.imdb.com/title/tt2076897/

Online ratings for the movie: http://www.rottentomatoes.com/m/my_brother_the_devil_2012/

(83% of the viewers who saw the online trailer said that they'd watch the movie)

Awards: 1)Won best European film (Europa Cinemas Label award)

2)Won best cinematography at Sundance Film festival

3)Won grand jury award at Outfest

Skyfall

• The producers and production companies behind Skyfall were MGM and EON as they invested in the making of the film.
• In the opening week of Skyfall, around 37.2 million was made (just in the UK)
• Adele, the singer, has a single out at the moment to promote Skyfall. Her single promoted Skyfall by using cross-media convergence.
• The company behind Adele's single in Sony. 
• The internet has been used to advertise and market Skyfall by using Facebook, Twitter, online advertisements and YouTube trailers.
• The target audience for Skyfall is a male dominated audience. This is because of the genre of the film (action) and also because there are a lot of gadgets used in the film which would appeal to men/boys.
• At the moment, the different ways Skyfall can be watched are at the cinema, there won't be other ways of watching the film at the moment because it has only just recently been released. However, other formats after Skyfall has left the cinema may include; DVD, Bluray, Netflicks and Lovefilm.
• Around London there has been a lot of advertising for Skyfall such as; billboards, magazines, newspapers, posters on buses and in the London Underground. Other examples where other forms of media are promoting Skyfall are their own cologne, video games, Coca Cola and champagne.
• A wide range of merchandise has been made for fans of Skyfall and James Bond such as; t-shirts, toys, champagne and cologne.
• Mobile apps for iPod, iPhone, iPads etc have been made. These apps include games, information and photos to download.

Skyfall

The trailer used to promote the movie and get people to watch it in the cinema.   Horizontal integration-linking the music industry to the movie. Using a well known artist to help promote the movie also. This watch was worn throughout the whole movie. This is synegy, the watch promotes James Bond and James Bond promotes the watch. The bus advertisments allow the movie poster to be seen publically, promoting the movie to a wider range of people throughout the country. Interviews being shown on TV before the movie is actually released allows people to get a sense of what the movie is about and allows them to understand the backstage elements used behind the making of the movie. It allows actors to promote the movie and to speak about it. The premiere allows the people starring in the movie to promote it further, they give interviews and interract with their fans. Synegy: The champagne promotes James Bond and James Bond promotes the champagne.       

Mean Girls swede

Mean Girls swede

Planning for swede

The swede we have decided to make is Mean Girls. Firstly, we watched the actual trailer of Mean Girls to get some ideas of what we could put into our swede. We came up with these ideas below:

• The group of mean girls are walking down the corridor being ott. (Later it will be edited into slow motion)
• Students in the school talking about one of the main characters 'Regina George'
• Regina George being carried around the college by boys
• All the mean girls being stereotypical popular girls.
• Footage of new girl walking into the college
• A bathroom scene where two girls are making a conversation out of the word "plastics"
• Bracelet scene where Regina George is fake towards new girl Katy

 

We also decided we needed to use some props to reinforce Mean Girls:

• Short skirts
• Pink clothing
• Lipstick/ Makeup

We also had a discussion what music would be used for our soundtrack and we decided we would use the song 'Milkshake' By Kelis. This song is in the film and we decided it would suit the swede perfectly.

Swedes

A 'swede' is a light, humorous but usually telling parody. 

This swede for The Hunger Games is a really good example of a spoof/swede. I like it because it is quite humorous but it also has the main parts to the film in the video which means it makes sense. The only thing I would change about this video is the length of it. I think this spoof is quite long and because its not fast moving it could be seen as boring.

 

The Hunger Games

 

Mean Girls

Swede

Batman: The Dark Knight Rises spoof - http://www.youtube.com/watch?v=vbgLapRAloQ

PDE

PRODUCTION

Production of a film involves an initial story or idea through script writing, casting, shooting, editing and screening then finished product before an audience.

Film production involves three major stages:

1.     Pre-production –this is when preparations are made for the shooting of the film, in which the cast and film crew are hired, locations are selected, and sets are built.

2.     Production – this is when the unprocessed elements for the finished film are recorded.

3.     Post production – this is when the film is edited; sound is edited, music tracks are composed, sound effects are designed and recorded, and any computer graphic visual effects are added, etc.

Here is an example of the making of Harry Potter: Deathly Hallows Part 2. This clip shows what is involved in the production stages of a film.

http://www.youtube.com/watch?v=77BGckFsUAw&feature=relmfu

DISTRUBITION

Distribution is when a film is released for the public. There are many ways in which a film can be distributed. They can be distributed through cinema, the internet, film festivals, newspapers, magazines, etc.  The distributor of the film secures a written contract which stipulates the gross amount of tickets to be sold for the film to be viewed.

MARKETING

Films can be marketed in several ways. For example, a couple of months before a film is debuted; you introduce a 90 second trailer, internet leaks of gossip or early footage. Films can also be marketed by promoting themselves to two different target audiences. For example, the film ‘Looking For Eric’ might grab attention to football fans as well as the non-football fans who are probably interested in the arts, as the film was directed by Ken Loach. Films can also be marketed by newspaper adverts, interviews with the cast, premieres, etc.

EXHIBITION

An exhibition of a film involves the film being screened to the public, usually to paying customers at the cinemas. What the exhibitor sells is the experience of the film and because exhibitors control how films are programmed, promoted and present to the public, they have a considerable influence over the box-office success, and more importantly, the reception of films.

There are different ways in which we engage with films today; this could be through the cinema, home-viewing, spin-offs, remakes etc.

PDE

Production

The production process can apply to any type of media including film, video, television and audio recording.
The three main stages of production are:

• Pre-production - Preparations are made for the shoot, in which cast and film are hired, locations are set and sets are built. The development stage, in which the ideas for the film are created and the screenplay is written, occurs before pre-production. (Planning, scripting & storyboarding, etc.)
• Production - The raw elements for the finished film are recorded. (The shooting/recording.)
• Post-production - The film is edited; production sound (dialogue) is edited. Music tracks are composed, performed and recorded. Sound effects are designed and recorded as well as other computer-graphic 'visual' effects are digitally added. (Everything between production and creating the final master copy.)

Distribution

Films get from the edit houses to the audience in various ways. One being the use of internet promotion. The internet is a massive way in which films get out to the audience because the internet is an every-day use for the majority of people. A film showing the example of using internet promotion is 'The Blair Witch Project'. 'The Blair Witch Project' is an 1999 American psychological film, written and directed by Daniel Myrick and Eduardo Sanchez. This film was purely promoted through the internet. Linking to this, another way in which film's get distributed to the audience is through word-of-mouth. Once a film has been released through trailers, posters and adverts, people will begin to talk and discuss the film with their peers.

Marketing

Films are marketed through many different ways. Some of these are:

• Print advertising - posters & adverts in magazines and newspapers.
• Trailers - screened at cinemas and on the TV/radio
• Web - Facebook 'fan' pages
• Viral videos
• Merchandising - books, soundtrack, t-shirts, soundtrack CDs, computer games, toys, cars, mobile phones (anything that can be associated with the brand of the film.)

The psychological/horror film 'Black Swan' is a great example showing a multi targeted audience. 'Black Swan' revolves around a production of Tchaikovsky's Swan Lake ballet by a prestigious New York City company. The main character, Nina, is a ballerina who plays both the innocent and fragile White Swan. This film is clearly based on the theme of ballet dancing however it is made into a dark, living nightmare which makes 'Black Swan' a horror film. Obviously, this shows that 'Black Swan' has been produced to target audiences who love horror films but also audiences who are interested in ballet.

Exhibition

There are many ways in which audiences watch films. Some of these are:

• Cinema
• Home cinema (currently very popular)
• Blue ray & DVDs
• VHS (hardly used any more)
• Internet downloads

Production

The Lion King.

Stages involved in producing the film:

The first stage of the making of the Lion King was observing the animals that they wanted to have in the movie. This included looking at their overall behaviour, the way they moved, the way they looked, their colours and the sounds they made. This gives the animators and artists inspiration for their drawings. A group of writers and animators then came together to help create the story line and the characters that will play a role in it. They put together a story board of rough sketches, which was inspired by African savannah this then lead to the dialogue and gags being produced; the Disney artists call this process “pitching the boards”. After the storyboard was sorted, the voices for each character were selected. This was done by the directors who chose particular actors who they believed would “spark the animator’s imagination”. The actors were then shown and were given the description of their characters; this helped them voice and become one with their characters (“the character is drawn, and then the actor comes and brings it to life” it was also said that often “the actor is the inspiration for the character itself). Once the drawings and their colours were finalised, the film makers took the artistic elements and put them into a unified design; creating the film. Another factor that was important in the making of the movie was the music; African musicians and singers were asked to take part in the making of the soundtrack.

Writers put the idea into words, story artists create pictures to match the words, actors perform the words, and animators put the performances into motion. The directors, producers, editors, musicians, computer artists all help in the making of The Lion King.

Distribution

There are many ways in which movies can be distributed, this includes:

Internet release: When an independent movie (preferably one that is home made) is released on the internet to viewers. An example of this process is when the producers of ‘The Blaire witch project’ released their movie on the internet and gained a wild speculation about it.

Standard release: This is when a movie is released in theatres (cinema), and then it is released on DVD, then PAY TV and VOD. After approximately 2 years, it is then shown on TV. A clear example of this would be popular Hollywood movies such as Twilight.

Simultaneous release: This is when a movie is available on many media (DVD, Cinema, Internet) at the same time/or little difference in timing.

Straight to video release: This is when a movie is released straight onto DVD, video, iTunes ECT.

Marketing

It is important that films are marketed throughout the media in order to get people to watch the film via Cinema or buy upcoming DVD releases. There are many ways in which they can market there movies, for example:

Trailers: This helps promote upcoming films and DVD releases through TV adverts. They often screen in theatres before the movie actually comes out too.

Film posters: These can often be seen on Buses, street walls, train stations, Newspapers, magazines ECT. It helps attract a wider range of people. A clear example of this would be Swan Lake; it was promoted in the newspaper “The Sun”, in an erotic way in order to get more male viewers.

Exhibition

There are many different ways that people can view films today. Many examples include; Cinema, DVDs, TV, Online screening (illegal), Online Cinemas (where you pay to view movies), Phones, game consoles and even iPods.

PDE

Transformers 3

Production

As Transformers is a very huge blockbuster movie all over the world there are many steps to its production, there are 7 steps for its production and these are:

-Development

-Casting

-Themes and inspirations

-Filming

-Accidents

-Effects

-Music

All of these are involved in producing Transformers 3; these are very vital factors in order to produce such a film, each factor is used in different ways in order to improve the movie itself having different affects on certain things. The movie consisted of one whole team however with other sub teams working on different things.

Distribution

-Cinema

-Internet

-Word of mouth

-Advertisements on TV

-Radio

-Busses

-YouTube ads

-DVDs

Marketing

-Deals were made with 200 companies to promote the film in 70 countries.

-Transformers toys

-Sold to many audiences ranging from 12+ this was purposely set as there are many young fans of Transformers 3 however, there are different aspects of the Transformers, there’s toys aimed for young children below the age of 12.

Exhibition

-Cinema

-Online

-DVD

-Theatre